Often education providers with a hybrid model mostly deliver their programmes offline with a bit of an online programme to support it. For many of these companies before the pandemic, online programmes were often seen ‘as a nice to have’ rather than a core delivery system for their students.
For companies in this position, I’d advise that you start to treat your online model the same way you treat your offline business. It’s not just something to ‘tide you over’ until the pandemic is ended and then you can return to a predominately offline model again. There’s a much bigger consumer base for online learning now and a significant amount of this new market will stay there even after this pandemic has ended and social distancing has stopped.
Education companies with an online business model, now is the time for product innovation! But you don’t have to do it all yourself either. Working with the right third party specialists can help get new products to market quicker as well as scale up faster. Now’s the time for go for market share!