Hi Rob, tell us what The Really Great Teacher Company does?
We provide bespoke services to companies in the online English training market. Our clients include online training providers, as well as offline providers (and traditional offline providers with an online capacity).
Our core services include:
- The management and development of online ESL teachers within either TRGTC’s state-of-the-art Teaching Centers or Custom Built Virtual Teaching Centers.
- The provision of Online ESL Teacher Training Courses and Certifications
Our guaranteed promise to our clients is that they will have the World’s Best Teachers delivering exceptional lessons to their students without disruption.
What’s your advice for executives and managers of online training companies to survive the impact of the global Covid19 pandemic?
It depends on the type of education business you had at the start of this year, when the pandemic hit. Was it a traditional offline ‘brick-&-mortar’ establishment; an online business; or a hybrid of both online and offline.
I’ll speak to each of these business models for the best way to navigate the market in these challenging times.
The advice I’d give to education providers who’s business model is an offline traditional ‘brick-&-mortar’ one is:
You’ve got to make decisions NOW. You can’t think you’re going to ride this out without making any changes. You need to makes plans for next 12-24 months and then go for it! This includes developing online delivery systems ASAP. (The disruption caused by the pandemic may last as long as 12-24 months, which is too long to try ride this out without changing your business model.)
Provide Leadership: Making decisions provide direction and purpose for you and your team. This is the sort of leadership that’s needed during this pandemic.
Communicate: Keep communicating with your team throughout this period, but if you don’t make a decision about how to get your business going online then there’s nothing to communicate. Consistent communication with your team provides them with a level of certainty and comfort during these uncertain times, which assists with the improved engagement and productivity of your people.
Move Your Business Online: Moving your business model online can be a daunting challenge, but you don’t need to work out everything out or do it all yourself. There are suppliers and third party vendors who are experts in this stuff and who can assist you with tech’ platforms and online teachers. More importantly, they can dramatically speed up your time-to-market, which is critical for cash flow right now.
Often education providers with a hybrid model mostly deliver their programmes offline with a bit of an online programme to support it. For many of these companies before the pandemic, online programmes were often seen ‘as a nice to have’ rather than a core delivery system for their students.
For companies in this position, I’d advise that you start to treat your online model the same way you treat your offline business. It’s not just something to ‘tide you over’ until the pandemic is ended and then you can return to a predominately offline model again. There’s a much bigger consumer base for online learning now and a significant amount of this new market will stay there even after this pandemic has ended and social distancing has stopped.
Education companies with an online business model, now is the time for product innovation! But you don’t have to do it all yourself either. Working with the right third party specialists can help get new products to market quicker as well as scale up faster. Now’s the time for go for market share!
If you’d like to read more of Rob’s insights and advice on best practice for managing world-class online teaching services, click on these links:
How TRGTC is Supporting Our Clients During the Covid-19 Pandemic: Some Case Studies & Examples.
To find out how TRGTC can assist your business please CLICK the CONTACT US button above and we will get back to you.
Our promise to clients:
The best teachers, 24/7. Guaranteed.