Q&A with Marika Boje
Recruiting online teachers from across the globe is no mean feat. But it's not a linear process for our Global Recruitment Director, Marika Boje, who's main focus is building talent pipelines to ensure both candidates and schools have a great experience! Hear more from Marika on her passion in partnering talented teachers with great clients, and what it takes to achieve that.
Watch the Q&A with Marika, or read the interview at your leisure.
Q1: Tell us a bit about who you are and what you do at The Really Great Teacher Company.
Thank you Nalize!
I live in a beautiful little town called Malmesbury. It is situated inland to the West Coast of South Africa and boasts a great farming community.
I am a new mom, and love spending time with my family.
In my current role, I am responsible for leading the recruitment team from both a strategic and operational point of view. We recruit a high volume of teachers every month, and ultimately, it comes down to ensuring that we are achieving desired outcomes as efficiently as possible. My attention is mainly focussed on lead generation, recruitment analysis, market research and projects that help us to optimize our recruitment systems and processes as much as possible.
Q2: What is your experience in the recruitment space, and how did you transition into remote recruitment?
I worked within the recruitment and people management field for the last 14 years where I specialised in niche and bulk recruitment across various industries. The exposure I gained at big corporate companies allowed me to understand the value of having good processes and systems in place, and to be adaptable to constant change.
A fast-changing market is especially true in the online education industry, so when joining The Really Great Teacher Company in 2021, these skills helped me to set up a recruitment department that is resilient and grows with the demand.
I believe that the traditional way of recruiting is a thing of the past. Recruiting remotely as opposed to in-office has tons of benefits. Technology and video capability allows us to connect with candidates in the same way as meeting face-to-face, with an added advantage of reducing the time to hire. It also connects us with a global pool of candidates, which is amazing!
Q3: What is your department’s main objective in the company?
In our team, we have 3 ultimate objectives:
- Meeting and exceeding client needs and expectations both from a teacher volume and a quality perspective,
- Building excellent relationships with all candidates that we meet with to establish a memorable reputation and,
- Constantly pushing limits within the team. This includes building strong connections amongst each other and expanding our own knowledge and skills within the education industry and recruitment discipline.
Q4: What are some of the biggest challenges you face with online recruitment, and specifically when conducting virtual interviews?
We operate in a very fast paced industry where great teachers are in high demand. Because of this, time delays during the recruitment process can be a huge challenge.
Furthermore, candidates are often ill prepared for their online interviews. We do not only assess a candidate’s answers to our interview questions, but also assess things like their teaching environment, teaching equipment, use of grammar, intonation, word stress and overall fit for a position.
Q5: While online recruitment has its challenges, one of the benefits of remote working positions is having access to a global talent pool. How do you establish networks in other countries to effectively recruit suitable candidates that meet your client needs?
We do a lot of research before embarking on niche recruitment drives to gain a good understanding of the target audience as well as geographical areas to target.
Social media and referrals from our existing teachers are great ways to expand on our global talent pool. I also believe that it is important to continuously nurture a talent pipeline. We have been able to do this successfully because of the strong relationships that we have with teaching talent in the industry.
Q6: What other pro’s about online recruitment excite you, that you miss out on in traditional methods?
The world is your oyster. There are basically no geographical limits to reach talent across the globe. This is a big hurdle still when following more traditional methods of in-office recruitment.
Q7: What role does AI, systems and technology play in your department?
Ahh, this is so important within the recruitment realm! You cannot be an effective recruitment team if you do not invest in a proper recruitment system. It ultimately answers the “how” of achieving our recruitment objectives.
A good recruitment system will allow you to track important measurables such as lead utilisation, hiring velocity, candidate pipelines and team performance to name a few.
The use of technology within a recruitment system such as built in video and other assessments reduces the need for human intervention, enabling the recruitment team to focus on the important things.I do think that AI in recruitment plays a big role, opening doors to possibilities for better prediction analysis and can possibly take over the role of manual headhunting.
Q8: What are some key metrics you track when analysing your team’s performance and success rates?
For us it is all about attracting the right talent and reducing the amount of manual intervention for recruiters. Time is a very important factor during the recruitment process; therefore, we want to make our processes and systems as efficient as possible, both for recruiters and candidates applying.
The important metrics that we track during a month would typically be things like application ratios and sources, time to hire, and our submission to hire ratios.
These metrics tells us a story about the volume and quality of teaching talent, and the time it takes to complete the recruitment process.Q9: What is the one main thing that you do, that makes your clients’ lives easier?
The sophistication of our recruitment processes and systems allows us to manage the talent attraction component on behalf of the client completely.
Q10: What do you love most about your job?
I love the fact that my job is always evolving, and that I can use my problem-solving skills to overcome daily challenges and constantly improve on our recruitment delivery.
To me it is very important that our applicants have the best possible recruitment experience, and there is nothing more rewarding than seeing a great teacher get placed with a great client and knowing that students will have the best time!