At A Glance
- Online education businesses often face the challenge of both predicted and unforeseen increases in demand for online teachers.
- More often than not, these are rapid ramp-ups that are required to be filled in short time frames.
- Finding, recruiting, onboarding and training online teachers on short notice can be a mammoth task that requires additional resources and expertise at exorbitant costs.
- We recommend leveraging these strategies to streamline online teacher volumes effortlessly.
Online teacher demands can fluctuate rapidly for a number of reasons:
- Short-term projects
- Seasonal periods
- Rapid business growth
- Introducing new subjects
- Entering new markets
- Corporate training programs
However, recruiting online teachers on short notice, and often for a limited time only, comes with significant hurdles. This blog post will explore the challenges of online teacher ramp-ups, discuss traditional solutions, and highlight how Teacher Management as a Service (TMaaS) can provide a sustainable, efficient, and cost-effective solution.
Challenges of Rapid Online Teacher Recruitment
Online education businesses that facilitate short-term projects or fluctuating ramp-ups face unique challenges.
- Short Recruitment Lead Time: Hiring qualified, enthusiastic online teachers is a time-consuming process that typically requires extensive lead times. Online schools don't have the luxury of months to recruit, vet, and onboard teachers, putting immense pressure on recruitment teams.
- Attracting Teachers for Temporary, Short-Term Roles: Online teachers generally seek stability and guaranteed hours. The temporary nature of project-based roles make them less attractive, and many candidates are reluctant to join an organization for a short period. As a result, education companies may struggle to attract high-quality, committed teachers for these positions.
- Increased Operational Costs: From increased advertising spend to additional recruitment resources and costs, the expenses add up quickly. Additionally, bringing new teachers on board for a brief period minimizes the return on investment (ROI) on those classes taught, with increased expenditure and shortened employment terms.
- Impact on Brand Reputation: If temporary teachers have a subpar experience due to rushed hiring processes or lack of integration, it reflects poorly on the organization's reputation. Furthermore, disengaged teachers can negatively impact the student experience, harming both student retention and the brand's image in the long term.
- Risk of Poor Student Experience: Unmotivated teachers who accept temporary jobs may bring a lackluster attitude to their teaching, impacting the quality of learning outcomes for students.
Traditional Strategies for Ramp-Up Needs
To meet increased demands, online education businesses often turn to traditional solutions. While these may seem like strategies that can move the needle, they come with significant downsides.
1. Increasing Recruitment Marketing Budget: Many companies ramp up their recruitment advertising efforts during peak times, using higher budgets to attract more applicants.
Cons:
- While this can increase the number of applications, it also comes with high upfront costs.
- Higher application volumes don't guarantee quality candidates. Recruiters may be inundated with unqualified or unsuitable applicants, leading to wasted time, money and resources.
2. Hiring Temporary Recruiters: Some companies bring in temp recruiters or partner with third party recruitment agencies to expedite the hiring process.
Cons:
- Both of these options come with high fees, cutting into the project's profitability.
- Third-party recruiters may not have a sufficient understanding of the industry nuances or specific requirements of online teaching roles, leading to mismatches and higher turnover.
- Third party recruiters will require training, which takes time, to glean insights into the business and its needs in order to source suitable candidates.
3. Offering Higher Pay for Temporary Roles: To make short-term positions more attractive, some organizations offer increased pay, bonuses, or other incentives to attract teachers.
Cons:
- While effective in attracting applicants, offering higher pay for short-term roles can disrupt the internal pay structure, creating dissatisfaction among existing teaching teams.
- An increased rate sets the benchmark for what teachers will expect in future roles.
- This strategy can also raise overall costs, reducing the project's ROI.
4. Ineffective Onboarding and Training: In a bid to save time, some organizations opt for condensed onboarding processes and training for temporary hires, covering only the basics.
Cons:
- Skipping thorough onboarding and training leaves teachers unprepared and ill equipped to deliver quality lessons, which can lead to a lack of engagement and poor student experiences.
- Teachers who don't feel connected to the company are less likely to deliver quality service or consider future employment with the organization.
Effectively Overcome Scaling Hurdles with Teacher Management as a Service
The Really Great Teacher Company's Teacher Management as a Service (TMaaS) offers a sustainable, scalable solution for online education businesses facing rapid ramp-up challenges. Here's how TMaaS provides an efficient, cost-effective alternative:
1. Access to Pre-Vetted Talent Pool: We maintain a global pipeline of qualified, experienced teachers across various languages and subject areas. Our existing network allows us to fill project-based roles effectively on short notice. This ensures high-quality teachers are ready to go as soon as demand spikes, without the lengthy recruitment process.
Pros:
- Our TMaaS model also allows education businesses to diversify their service offerings quickly, by tapping into our pool of qualified, multi-language teachers.
- This helps online schools reach new markets without additional hiring efforts.
2. Reduced Operational Costs: There are no additional recruitment costs, onboarding expenses, or complex payroll arrangements for temporary hires.
Pros:
- Simply receive one invoice based on the number of lessons taught, minimizing cash outlays and overheads.
- Since we handle all aspects of teacher recruitment, training, and management, online education businesses can maximize their ROI on short-term projects.
- TMaaS helps eliminate hidden costs related to recruitment, HR administration and training, which are often underestimated in traditional seasonal hiring.
3. Holistic Teacher Management and Support: Unlike a typical recruitment agency, we offer 24/7 teacher support and management from A to Z. We ensure that teachers are motivated, engaged, and aligned with the online school's expectations.
Pros:
- Our TMaaS solution includes ongoing personal and professional development, providing teachers with skills and support that help maintain student engagement, creating a positive and impactful learning environment.
- Our team manages teacher performance, handles any issues, and ensures teachers maintain a high standard of instruction.
4. Efficiency Through Continuity: Our ongoing partnership with an online education business ensures we have a deep understanding of the requirements.
Pros:
- By working with our team on an ongoing basis, having frequent feedback meetings and monthly reporting, we get to understand what makes your business unique. We understand your challenges and ideal teacher profiles, leading to effective recruitment.
- By having deep knowledge on your business already, it eliminates the need for initial training and reduces the timeframe to start when rapid ramp-ups surface.
5. Improved Brand Reputation and Student Satisfaction: Our service enables online schools to ensure a consistent and high-quality experience for students, even during short-term projects.
Pros:
- A guaranteed 99.90% successful lesson delivery rate, which builds trust with students and enhances the company's reputation for reliability.
- Our teachers are seasoned professionals committed to delivering excellence, which helps protect and enhance brand reputation.
- Because our teachers are fully onboarded and engaged, they're less likely to bring a disinterested attitude to the classroom, ensuring positive student interactions.
Conclusion
Another aspect for consideration is not just scaling up, but down as well. Online teachers that have been recruited for short-term projects need to have their expectations managed well, but even then it can be a difficult situation to manage your brand's reputation. Another benefit of using TMaaS, is that, beyond using an existing talent pool that can be returned to their original positions at the end of the project, is that we are able to look for other opportunities within our portfolio where we can potentially place new teachers.
Scaling up or down for fluctuating online teacher demands presents unique challenges, but The Really Great Teacher Company's TMaaS provides a tailored solution for online education businesses needing to scale quickly, and cost-effectively.
Choosing TMaaS for any ramp-up gives online education businesses peace of mind, cost savings, and enhanced brand reputation. Let us handle the complexities of teacher operations, so you can focus on achieving your core business objectives! Contact us for a custom quote today.